Course Content
Business Model Strategy; Iterating on Customer Feedback
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eXponential Mindsets, Beliefs, and Attitudes
About Lesson

“Every company is now a technology company.” -Gary Shapiro

The Pizza and Coffee Wars

As disruption through digitization continues to spread, it provides companies with opportunities to capitalize on the digital habits of their customers.
 
The brands that can make the customer experience a digital one wields a major advantage over their competitors, regardless of industry.
 
Domino’s Pizza and Starbucks Coffee are two brands that effectively capitalized on changing customer habits, and as a result, are now titans in their respective food and beverage industries.
Exercise Files
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