About Lesson
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently…While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones that do.” -Rob Siltanen
Timing is Everything
No other event in the brief history of the exponential world was as perfectly timed as Apple’s iPhone release in 2007.
This moment was so important that we argue that technology will be defined as pre-iPhone and post-iPhone.
The iPhone was a major catalyst for mass digitization and mobilization of technology.
This was not just another product launch; rather, Apple launched disruption that would forever change the world.
Exercise Files
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