Mass connectivity, the endless scroll, and the viral loop have us all living inside a buyer funnel. You’re constantly bombarded with notifications, emails, and messages as everything is telling you a story to funnel you from awareness to action. Recognizing the buyer funnel will help you determine the subconscious story that everyone is telling. In a sales example, the contract is the goal, yet that goal is far from the end. The journey is the relationship you develop with your customer, that you can keep and grow. The journey is the reward. 

On your personal journey toward your purpose, you can use the buyer funnel universally. The buyer funnel is the ultimate tool to pull together your thoughts, habits, attitude, obstacles, outcomes, and presence to push you forward. Through the buyer funnel, you can master the art of persuasion. You can connect, question, and close people in all areas of your life—personally, professionally, and organizationally. You can establish trust, credibility, and interest with anyone. You can get others to act. You can navigate any volatility, uncertainty, complexity, and ambiguity. With a viral loop, you can feed your funnel to exponential proportions.