Course Content
Business Model Strategy; Iterating on Customer Feedback
eXponential Mindsets, Beliefs, and Attitudes
About Lesson

“The greatest shortcoming of the human race is our inability to understand the exponential function.” -Albert Allen Bartlett

To better understand exponential growth, here’s a short story.

A little girl is negotiating her allowance with her parents. “Just pay me a penny and double my pay every week.”

Sounds easy enough. At first glance, this sounds like a great deal.

By week four, she’s only making eight cents a week. Her parents still feel like it’s a good deal.
After two months, she’s making $2.56 a week.
In six months, she’s making $335,544.32 a week, and after one year, her earnings are equal to the GDP of the United States of America.
Exponential growth is a game changer.  This is why traditional companies are not able to compete with exponential companies.
Exercise Files
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